/ SUBSIDIARY DRAW /
PROJECT BY: HELMI HARDIAN & NOVIE ELISA

We are living at a liberal time in terms of expressing ourselves. Social media tore all the barriers of self-expression. It enables people share ideas, cooperate, discuss and build community. This is why social media boost its popularity throughout the world, it lets people to be themselves. In fact, Facebook is the most popular social networking site in 100 out of 127 countries, reaching over 350 million users across the planet.

While internet and social media provide the ideal medium of self-expression, smiling is a means of communicating emotions and is understood by everyone despite culture, race, or religion. For short, it is internationally known. And comedy is one of the ways to trigger a smile. Although there are large differences between different cultures, proper comedy has positive impacts to human body.

Basically, comics communicate comedy. They can be full of opposites and contradictions or simply telling humors. Comedy as an integral part of comic is a therapeutic process which claims beneficial effects from the use of positive emotions associated with smile or laughter.

The project emphasizes comic's role in improving human life quality by developing diverse ideas of comedy with multiple media backgrounds into daily comics. Influenced by everyday life in the city, the comics show constant reinvention of urban lifestyle and thought. They can be conceptual and sometimes completely abstract with a hint of comedy or satire.

Subsidiary Draw is Helmi Hardian and Novielisa. Subsidiary Draw launches their daily works to Facebook, considering Indonesia as the second largest user of Facebook in the world. Both creators work alternately from Monday to Friday. They do all the works by digital media to facilitate the uploading process to socmed. Of course, friends are allowed to comment, argue or like the comics.

/ NO:WORK National Observation Work is a periodical event focusing on education. From workshop, seminar, presentation, and forum, anything that's educating is in.

We invite practitioner from various disciplines to share and teach for the benefit of knowledge development.

/ VIDEO:WRK is the largest biennial video festival in Surabaya. Started in 2009, the event encompassed screening, workshop, lecturing, artist talk and public presentation.

The event was initiated through the efforts of some local video artists. It has been a forum of artistic creativity and innovation for both national and international video artists.

/ VJ / VISUAL JOCKEY / creates or manipulates visuals in realtime through technological mediation in synchronization to music. It implies realtime processing material from storage media such as tapes, disks, video, still images, live camera input, or computer generated visuals. The idea of VJing came from art forms that deal with synesthetic experience of vision and sound. It created a certain challenge that audio and visual have to relate together in each section as well as the whole set.

People used to think video as decorations. However, the rise of visual performance in the new century has brought new dynamics to its practice. The availability and affordability of new consumer-level technology allowed many more people to get involved into VJing. This sense of collective then translated from the virtual world onto physical spaces and becomes apparent through numerous festivals with strong focus on VJing.